![]() The news was widely celebrated by Indian music fans but also raised the question of why DIVINE decided to return to a major. Mass Appeal India’s maiden release will be DIVINE’s long-awaited debut album Kohinoor, the title track of which is out today. ![]() ![]() Universal Music Group announced last month that it was forming a “multi-channel partnership” with Mass Appeal, the New York-based content company co-owned by Nas. In an interview with Billboard, the 28-year-old Hindi rapper, born Vivian Fernandes, credited the American rap star and entrepreneur with enticing him to sign on as the first artist under Mass Appeal India. When the home is calling you, you can’t say no.” “The way I write, the way I rhyme is mostly because of him and because of New York. MUMBAI - “It’s Nas, bro,” says Indian hip-hop star DIVINE when asked why he decided to return to a major label.
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